Monday, May 26, 2008

BCCC in the news

Our family's organic rice/sugar/veggie business got mentioned in the local paper.

Some excerpts from the article, which is about several organic based businesses:


MANILA, Philippines – Natural, sustainable, earth-friendly. That’s essentially what organic products are, not only in substance but in the production process. As such, they become safer and healthier.

The market for organic products, both locally and abroad, has grown rapidly over the past few years. The burgeoning awareness on the need to preserve the environment and the ecological balance and the pursuit of healthier lifestyles through natural food have encouraged the development and production of organic products in the country.

Notes Paciano Reyes, president of Better Country Community Corporation’s (B3C), which grows and markets unpolished rice varieties: "The idea is to produce crops using processes that promote sustainability—by building the soil structure and maintaining a balanced nutrient-rich environment in which plants, animals, and microorganisms can grow together harmoniously.”....

Health is an equally motivating factor as religion, B3C’s Reyes adds. The company’s unpolished rice in three colors (gold, red and black), which is marketed as Gilded Grains, is far superior in nutrition, flavor and texture, to polished varieties.

All organic manufacturers admit that quality does come with a price—but also with a guarantee....

Reyes’ organic rice produce that can cost up to P80 per kilo says its best. Organic products may be more expensive, he says, but they’re really an investment people make on their future and of their loved ones in terms of better health and an even healthier earth. •...

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