Friday, April 04, 2014

Factoid of the day

Cereal boxes that stare increase sales

Shoppers are 16 per cent more likely to trust a brand of cereal when a character on the box makes eye contact, increasing positive feelings toward the product and encouraging them to buy it, according to a new study.

The characters on adult cereals typically look ahead, the researchers found, while those on kids' cereals look downward on average at a 9.6-degree angle.

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