Comparing apples with oranges, you have a point

"....Although the profusion of links gives an indication of Yon's growing popularity, the blogger has yet to draw an audience as large as many traditional news outlets, which measure their traffic in millions. His blog has not hit the threshold of 360,000 distinct monthly users to be tracked by Nielsen/NetRatings..."

Ah, but what the writer doesn't notice is that this is a blog that has one theme...the "traditional news outlets" have many...

So, in the case of Yon, he doesn't post daily stories, so I would read it maybe once a week...

But almost every day I would check with the LATimes for headlines...

So if I pull up the LA Times to read about the medical magic of Tumeric or the buzz on the Grammy awards, it's not quite the same thing...

You have to compare Yon to the number of hits to the war reporting of a major news outlet...

Which, at least for today, is zero, since the only "war" reporting today on the LATimes site is about Cindy Sheehan...