"...The beverage, which translates as "Surging Eel", is a vivid yellow liquid and contains eel extract and vitamins found in the fish...
Many believe the fish boost energy during the summer's hot and humid conditions.
Kazunori Hayashi, spokesman for the company Japan Tobacco Inc, which produced the drink, said : "It is mainly for men who are exhausted by the summer's heat"...
(presumably women don' t have to worry about exhausted eels)The beverage has a similar taste to broiled eels, a popular summer delicacy popular among the Japanese, and sells at about 65p (140 yen).
Unagi Nobori isn't the first drink with an unusual flavour to go on sale in Japan.
In 2007, for one summer only, you could buy Pepsi Ice Cucumber, concocted to taste like the cool green vegetable.
Not to be outdone, Coca-Cola also has its own vegetable-based soft drink – Water Salad.
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