Kraft is marketing a new version of Vegemite, and wants to change it's name!
when Kraft, makers of Vegemite, chose a name for a new variation - iSnack2.0 - public distress forced an embarrassing U-turn.
Kraft had chosen the name after asking for suggestions from the public, for a new, more creamy, cheesy Vegemite.
Three days later, the name has been ditched after complaints it was "the worst name ever" and "unAustralian".
One response said that web designer Dean Robbins, who says he submitted the name in jest, should be forced to run down the main street of Sydney "wearing nothing but a generous lathering of old-fashioned Vegemite as retribution for his cultural crime".
ok: all together now:
FINEST KIND CLINIC AND FISHMARKET.... Discussing medicine, culture, and the joys of cooking Pansit.
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