Joy just got back from visiting a farmer in northern Luzon who was interested in joining the organic food movement here.
But she was happy because she found and brought a bottle of genuine Ube with her: a sweet purple paste that is smeared on bread or made into ube ice cream, as an ingredient in halo halo..(which is shredded ice with various sweet ingerdients mixed together, i.e. halo halo means mixed up).
It is good, but like a lot of genuine foods, eating it not only brings you pleasure of the taste, but brings back memories of one's childhood.
Here is a film about Ube, which is now a gourmet item, and notes there is a lot of fake Ube out there.
More about ube here at Real Simple.
and Ube ice cream is so popular it even has it's own Wikipedia page.
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